Designing the Magnet Award 2015, was based on KulturErhverv‘s ideology of uniting culture and industry. Its made of a huge brass sheet that was lasercut and then formed, positioned and thread by hand - culture and industry.

The prize was ordered by the Association for the cultural affair association KulturErhverv.

KulturErhverv has as its main objective to make culture a prioritized area for growth in the Danish business community and to raise awareness of the business opportunities for cultural life in Denmark. KulturErhverv organizes an annual conference, Match 15, where all members are invited and where the Magnet Prize is awarded to a special collaboration between culture and industry. The prize was presented and handed over by Minister of Culture Marianne Jelved.

MATCH15 formed the framework for the distribution of the Magnet Award 2015.

The magnet award is a recognition of the most innovative and inspiring partnership between culture and industry. The award is given to the partnership that has managed to create original and unique content for both consumers and the audience based on the parties' overlapping values.

The selection among the nominees is left to a competent jury consisting of prominent business leaders and cultural actors.

The magnet award is Kulturhverhvervs konkrete settlement of sustainable partnerships and the overall purpose is to use the nominees and the final winner to spread the insight into how culture and business can create value for each other. As a front figure for the Danish cultural life, we therefore invited Marianne Jelved to hand over the Magnet Award 2015 to the most inspiring cross-over partnership between a cultural institution and a company.

The magnet award was awarded in cooperation with the Ministry of Culture and Politiken Live.